We are all getting ripped off.

Ignore the fact only one-percent of all the water on earth can be consumed by humans and two-thirds of this potable water is used for farming and industry.

Ignore the fact America’s water infrastructure is corroding from the inside out. Evidence shows us Flint, Michigan, is just the tip of the iceberg.

Ignore the fact as bottled water begins to outsell carbonated beverages, 70% of these water bottles—billions of petroleum-based bottles—will end up in landfills, streams, rivers and the ocean.

Many Americans are spending more than $100 every month chemically treating tap water in order to clean their hair, bodies, pets, laundry, dishes, homes and automobiles.

We buy single-serve water bottles from convenience stores at the rate of $12.95 per gallon which is FIVE TIMES what we pay for one gallon of gas.

We pride ourselves on “buying local” when it comes to the food we eat yet we consume bottled water that’s shipped thousands of miles despite the fact it is no better than purified tap water.

We drink craft beer and ultra premium wine, and pay a premium for organic and fair-trade foods … despite the fact we prepare these foods in tap water that contain biological contaminants and chemical pollutants.

The Federal Government says our tap water is safe to drink. And they’re right. Sort of.

While the city I live in boasts being ranked 71 out of the top 100 big U.S. cities when it comes to quality tap water, you will consistently find contaminants and chemicals none of us should be consuming on a daily basis.

Maybe I’m aging out here but all of this all sounds completely drunk to me.

Simply put, I believe we are too smart to keep buying single-serve water bottles.

And I believe we are far too smart to continue chemically treating our water and polluting the environment, when we can mechanically purify our water for less than we spend on our daily cup of coffee.

Purified tap water is better for our health and it saves us money.

Purified tap water forces us to manufacture, transport and dispose of less plastic. It leaves our local streams, rivers and oceans better off.

The smartest, most economical, and earth-friendly solution for our daily drinking water needs can be found in purified tap water.

This is why I’m investing in locally sourced purified water.